As a brand that believes in the power of cooking to bring people together, Kerrygold sought to create a way for parents to involve their kids in the kitchen.

The problem is that traditional recipes are created by adults, for adults. So we evolved the instructional recipe format into narrative storybooks that engage and entertain as they teach young chefs how to cook.

The result is The Magical Pantry – an intuitive, immersive experience that lets novice chefs fully customize a character, pick from 40 recipes, and select one of four unique fables. Their choice of character, recipe, and story is dynamically combined in real-time, seamlessly creating millions of possible custom ways to learn to cook.

www.themagicalpantry.com