Raid / Certified Care
Cannes - Titanium Shortlist
Cannes - Gold
Cannes - Silver x2
Cannes - Bronze x2
D&AD - Wood Pencil x2
D&AD - Shortlist x2
London International - Gold
London International - Silver
London International - Bronze x2
Clio Awards - Gold
Clio Awards- Silver
Clio Awards - Bronze
Clio Health - Gold
Clio Health - Silver x2
The One Show - Merit x7
National ADDY - Silver
In Rwanda, malaria disproportionately impacts one group more than any other - women. Not only do they live with the highest risk of infection, but for generations, they’ve been the de-facto caregivers for those suffering from malaria - without any compensation.
This becomes an unofficial job, removing them from school, work, and inevitably - the economy. In partnership with the Society for Family Health-Rwanda, Raid launched Certified Care - a vocational program officially certifying women as Community Healthcare Workers and finally giving them a way to earn a living wage for something they've spent a lifetime doing for free. Caring. We turned women's unofficial and unpaid roles as caregivers into official, paid positions.