It’s an undeniable fact that whether you’re dancing with abandon, singing your favorite song or in the middle of an epic guitar solo - music brings out the truest, rawest emotions in all of us.

Maybe one of the most visceral expressions of emotion is the face someone pulls when shredding on a guitar. Whether that person is the most iconic guitarist or your neighbors husband’s garage band lead guitarist, Dan. That face is a simple reminder to live in the moment.

That’s what this campaign is about. That’s what Jack Daniel’s is all about.